AirBnb x barbie

Welcome to Barbie’s Malibu Dream House. In. Real. Life. Realizing a collaboration between AirBnB and Barbie for Grow Marketing in an actual Malibu home. As Creative Director over a team of three designers we ideated, rendered, led fabrication and installation down to the tiniest Barbie detail - an expression of Barbie’s personality as pulled from her toy, media, vlog, and historic spirit, placing the diversity of her interests and her pro-woman stance at the fore…for this one time only consumer stay and enormous media splash (750 million impressions and nearly 400 media outlets) to help celebrate Barbie’s 60th Anniversary.